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Be Safe, Be Late

headlinecnen
Be Safe Be Late
Be late for work on the first day of school
Because I feel safer, when you don’t have to rush
basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Aug. 24, 2020
Market:Belgium
Language:Dutch
Style: Minimalism
descriptioncnen
Volvo Belgium makes a general appeal to allow all Belgian drivers to be late for work on the first day of school. This is how the brand wants to offer Belgian parents a less chaotic morning rush. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety conducted by Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents.
credit
Brand:
Agency:
Creative Director:
Photography:
Producer:
Editing:
Sound Design:
Post Production:
Other credit:Creative team: Yana Gestels, Zoe De Priester
Account team: Olivia Naudts, Matthias Roose, Klaartje Vanmulders
Strategic Planner : Floris Adriaenssens
Production Director: Charlotte Bodson
RTV Producer: Marie Libouton
Production photography : Bounce Rocks
Executive Producer : Roxane Lemaire
Web team: Nele Boets, Stijn Swinnen, Kaspar Verstraete
DTP: Anne-Sophie Tonnelier
PR agency: Famous Relations
PR team: Kathy Van Looy, Déborah De Klerck, Astrid Mattelaer
Media agency: Mindshare
Media contact: Charlotte Massa
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