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Unsung Heros

Unsung Heros | Progressive Insurance | Arnold
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basics
Industry: Financial & Legal services
Media:Print
Style: Minimalism
descriptioncnen
Cultural/Context information for the jury

Truckers have been the backbone of the USA throughout history, keeping America moving forward. Our target audience of truckers are white males, ages 45-69, with varying experience levels. But despite their varying experiences, they all share the same sense of pride in their work. They are continuously looking to succeed in their work but are held back by the realities of the job. Truckers are proud of the work they do, but they are often overlooked by those outside their industry. Progressive aims to celebrate and showcase truckers as the backbone of this country.
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awards
Cannes Lions International Festival of Creativity 2019
Silver Industry Craft
Print & Publishing
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