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Martin Luther King

basics
Industry: Public interest & Non-profit
Media:Radio
Market:South Africa
Style: Minimalism
descriptioncnen
We adapted Martin Luther King Jr’s iconic ‘I have a Dream’ speech, which he made to civil rights supporters in 1963. We changed his words, in a shocking way, and challenged listeners to imagine a world where no one, not even Martin Luther King Jr, has the guts to take a stand for what is right. The Nelson Mandela Foundation wanted to inspire ordinary people to take responsibility and help realise Nelson Mandela’s ideal of a just society.
credit
Brand:
Agency:
Executive Creative Director:
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Account Manager:
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Director:
Sound Design:
Other credit:Radio station or network this ad first aired on: Tuks 107.2 FM
Scriptwriter: Wynand Prinsloo/Wihan Meerholz
Strategic Director: Sizakele Marutlulle
Sound Engineer: Lorens Persson
awards
D&AD 2012
Yellow Pencil Radio Advertising
Sound Design & Use of Music for Radio Advertising
D&AD 2012
In-Book Radio Advertising
Radio Advertising over 30 seconds
Cannes Lions International Festival of Creativity 2011
Silver Radio
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