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Dim Dads "Rufus"

basics
Industry: Food
Media:Radio
Market:Philippines
Style: Minimalism
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Other credit:Entrant Company: McCANN WORLDGROUP PHILIPPINES, Taguig City, The Philippines
Media Agency: ZENITH PHILIPPINES, Makati City, THE PHILIPPINES
Additional Company: NESTLE PHILIPPINES, Makati, THE PHILIPPINES
Managing Director, Ramon Garcia, McCann Worldgroup Philippines
Business Director, Bambi Reyes, McCann Worldgroup Philippines
Production Group Director, Noemi Zamora, McCann Worldgroup Philippines
Sound Design Arrangement, IJ Garcia, Loudbox Studios, Inc.
Sound Design Arrangement, Allan Feliciano, Loudbox Studios, Inc.
Business Executive Manager, Geetha Balakrishna, Nestle Philippines
Consumer Marketing Manager - Team Leader, Christopher Nazareno, Nestle Philippines
Consumer Marketing Manager, Eduard Capacio, Nestle Philippines
Creative Services Head, Jayel Ladioray, Nestle Philippines
Group Media Director, Christine Borillo, Zenith Optimedia Philippines
Senior Integrated Planner, Melody Marigondon, Zenith Optimedia Philippines
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BriefExplanation

In the Philippines, cooking at home is still generally seen as a mother’s job and for good reason. Dads are often left by the wayside, leaving all of the culinary glory with mom, despite their best efforts.We wanted to assure hopeful dads that with Maggi Magic Sarap, All-in-One Seasoning, they too can’t go wrong. We created a humorous radio campaign that featured different dads getting into all sorts of trouble in the kitchen. And that despite their personal quirks and unusual flair, with a little help from Maggi, their dishes can triumph too.
ScriptInEnglish

(MUSIC all throughout)V/O:There are chefs who can turn anything into a culinary masterpiece.They are the Barons of the Barbecue, Rockstars of the Roast…the Funkmasters of the Flame BroilAnd then, there’s Rufus.Lamb chops, pork shoulder, dentures….there’s nothing Rufus won’t grill.Rufus’ beef and vegetable kebabs come in all colors of black. But oddly enough, taste of purple.The done-ness of his porterhouse, falls between medium rare, and Salmonella. His spit roast chicken is made with real spit.Every Christmas, the Rufus Turkey is a sight to behold. Golden, crisp….all 4,000 feathers in pristine condition.His barbecued ribs are smoked through and through. And he’s got the cigarette burns to prove it.Well done, Rufus. Well done. We might not be able to save Rufus, but we can save his dinner guests with Maggi Magic Sarap all-in-one seasoning. Made with fresh onions, garlic, flavorful chicken and spices, turning almost any dish, well, Rufus-proof.
awards
Cannes Lions International Festival of Creativity 2017
Silver Radio
Food
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