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Satellife

Satellife | Multichoice | Grey
Download Download JPG | 4000x2828px
basics
Industry: Culture, Recreation & Sport
Media:Ambient & Interactive
Market:South Africa
Style: Minimalism
descriptioncnen
EntrySummary

The University of Johannesburg’s Emergency Medical Care Faculty trains paramedics and Emergency Medical practitioners. But there’s one situation that no amount of training can help paramedics with. In many of South Africa’s dense, growing urban areas, thousands of people don’t have visible house numbers. This means emergency services like ambulances can’t locate the houses they’re called to – and often arrive too late, with tragic consequences. This also undermines trust in the Emergency Medical Services, with the result that they sometimes encounter hostility from people in communities. In addition, people in those communities often believe it's not worth calling an ambulance.
BriefExplanation

We used printed vinyl decals to turn satellite dishes into outdoor wayfinding devices. In Johannesburg's rapidly growing urban areas, hundreds of thousands of houses have no visible house numbers. This can have tragic consequences as ambulances and paramedics often can't find the house they've been called to. Turning satellite dishes into wayfinding media in this way helps the paramedics from the University of Johannesburg's Emergency Medical Services Department find the houses they're called to in the community. It also increases the community's trust and confidence in the Emergency Medical Services, which is important because in the communities where trust has been eroded, people sometimes believe it's not even worth calling an ambulance.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Art Director:
Design:
Other credit:Entrant Company: GREY AFRICA, Johannesburg, South Africa
PR Agency: GREY AFRICA, Johannesburg, SOUTH AFRICA
Additional Company: LOXYION CONNEXYION, Cape Town, SOUTH AFRICA
Head of Design, Kean Hartnady, Grey Advertising
Video Editor, Bohlale Radebe, Grey Advertising
Videographer, Thokozani Malaza, Grey Africa Johannesburg
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Outdoor
Use of Ambient Outdoor
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