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headlinecnen
Bluewater by the A2/M25
basics
Industry: Retail & Distribution
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
In launching Bluewater, Lend Lease set themselves the task of reaching their projected third-year sales in just one year.

The strategy adopted was to invest in brand advertising aimed at attracting higher spenders. By positioning Bluewater as a pleasurable experience not just a collection of shops we beat the sales forecast by 19% and added significantly to the value of the brand.

A clear case of how brand advertising can work in the retail sector.
credit
Brand:
Agency:
awards
IPA Effectiveness Awards 2000

2-Star
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