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Limesc

Limesc | Starwax | Buzzman
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This summer, Starwax launched its new brand signature “As obsessive as you”.
In November, the brand reaffirmed its engagement with an eye-catching third communication featuring its cleaning products.
A national poster campaign imagined by Buzzman.

Since 1964, Starwax has been advocating the ultimate requirement in terms of cleanliness and maintenance. In 2020, the brand is determined to revalue perfectionists through its high-end, hyper-specialized products.

Products that the brand is once again showcasing through a humorous catchphrase campaign.
You will find the proven powerful descaling agent which “removes limesc”, or the disinfectant which “kills only 99.9% of bacteria and viruses”. Not bad is it? Please note that you should always “take your shoes off before looking at this ad” for the parquet cleaning product.

This new OOH campaign will launch in 2M2 throughout France and 4×3 in Paris.
basics
Industry: House, Garden & Pets
Media:Outdoor
Published:Nov., 2020
Market:France
Language:English
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Other credit:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Directors Assistant: Gianni Leotta
Copywriters Assistant: Romuald Mevaere
Associate Director: Isaure Goetz
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of Production: Vanessa Barbel
Link:http://www.buzzman.eu/
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