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 | Volkswagen | Ogilvy
Download Download JPG | 1316x1861px
basics
Industry: Automotive & Services
Media:Print
Published:Nov. 13, 2019
Market:Taipei, China
Language:Chinese
Style: Minimalism
descriptioncnen
台湾福斯汽车今年搭上休旅热,推出强劲的跨界小休旅 T-Cross,
虽为小车,但拥有相对大空间和潮流外型,更拥有较同级距车款更有实力的安全科技及娱乐科技。

在这样的产品背景下,品牌把主力购买族群锁定在30到45岁之间,
拥有一定实力但还没有家庭的青壮年,
针对这群消费者,福斯推出一系列社群海报,提出主张「何必长大」。

整个亚洲社会,其实都弥漫著一股「长大到一定年纪,五子登科是最好」的风气。
当然,我们没有人能阻止年龄增长,
但也许在心境上,我们不必照著别人说的方式长大。

所以T-Cross现在跳出来挺你,支持你心中的选择,
透过用T-Cross主打车色:绿色和橘色,用两个鲜艳色彩划过无趣的主流价值观,
告诉你:不跟著主流价值观走又如何?
实力这么好,不必走别人走的路,
你大可以选择你想要过的生活,
而这台车正好能符合你的需求,精巧帅气,实力非凡。
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