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Paulo Coelho

basics
Industry: Culture, Recreation & Sport
Media:Radio
Market:Spain
Style: Minimalism
descriptioncnen
ScriptInEnglish

MV: TAKE 1 (SFX: Clapperboard)LOC.1: AHH I’M GOING TO KILL YOU. BUT FIRST, YOU’RE GOING TO ACCEPT YOUR MOTHER’S FRIENDSHIP REQUEST ON FACEBOOK.WOMAN: ahh!MV: TAKE 5(SFX: Clapperboard)LOC.1: ahhh I’M GOING TO KILL YOU. BUT FIRST, I’M GOING TO INTRODUCE YOU PAULO COELHO.WOMAN: ahh! MV: TAKE 36(SFX: Clapperboard)LOC.1: ahhh I’M GOING TO KILL YOU. BUT FIRST, I’M GOING TO INTRODUCE YOU PAULO COELHO AND HE’LL EXPLAIN HIS LATEST BOOK TO YOU.LOC.2: HI, I’M PAULO.WOMAN: ahh!ANNCR:THE WORSE IT IS, THE BETTER IT ISFANCINE. MALAGA HORROR FILM FESTIVAL
BriefExplanation

Through humour and pretending the filming of a terror movie, we adapted campaign concept. In three different executions, we will listen how fear increases until reaching the closure that justifies the execution.
EntrySummary

Terror gender is constantly growing up in Spain. Every year Terror Film Festival inscriptions increase. That’s why this year, the festival opt for this print campaign to keep growing. For this we used a code of the cinema as are the storyboard to translate our concept.
credit
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Agency:
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Other credit:Entrant Company: Y&R MADRID, Spain
General Creative Director, Martín Ostiglia, Young & Rubicam
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Entertainment & Leisure
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