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Pitching French Film To Hollywood

Pitching French Film To Hollywood | Alliance Francaise de Singapour | Ogilvy
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basics
Industry: Culture, Recreation & Sport
Media:TV & Cinema
Market:Singapore
Style: Minimalism
descriptioncnen
To promote French cinema to a non-French audience, Alliance Française needed to show that great films can be made without following Hollywood formulas. So, it pitched three films to Hollywood heavyweights who didn’t know that they were existing French cinema masterpieces. After rejecting these pitches, the sessions were turned into humorous videos showing there are great films Hollywood would never make. The campaign attracted 43% more people to book tickets for French films.
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awards
D&AD 2018
Graphite Pencil Digital Marketing
Online Video Adverts
D&AD 2018
Graphite Pencil Film Advertising
Cinema Commercial Campaigns
D&AD 2018
Wood Pencil Branded Content & Entertainment
Non-Fiction Film up to 5 mins
D&AD 2018
Wood Pencil Direct
Direct Integrated Campaigns
D&AD 2018
Wood Pencil PR
Creative B2C Campaign
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