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The Code

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basics
Industry: Corporate self-promo
Media:Radio
Market:Colombia
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
Production Company:
Producer:
Director:
Sound Design:
Other credit:Scriptwriter: Alfonso Diaz
Radio station or network
this ad first aired on: Radio Santafe, Radio Super, Olimpica ST, Univalle ST, Todelar 1190AM, Colmundo Radio, Radio Super Me
Sound Engineer: Amaury Hernandez. Diego Bautista
Music: Artist/Title: Natalia Gutierrez Y Angelo. Canción Mejores Días
Other Credits: Bibiana Pinzon
Account Handler: Luis Fernando Castilla, Claudia Fernandez
descriptioncnen
In Colombia, some policemen and soldiers have been held captive by guerillas for years with limited exposure to the news. To help the Military Forces of Colombia speak directly to their men, we created a song to be aired on the radio. The chorus included a tapping sound, which was a hidden Morse code message to boost morale. The voice of the Military Forces of Colombia broke enemy lines, and reached its men to give them strength and hope. This work was also selected in the ‘Sound Design & Use of Music for Radio Advertising’ category.
awards
Clio Awards 2012
Silver Radio
Public Service
D&AD 2012
Nomination Radio Advertising
Radio Advertising over 30 seconds
D&AD 2012
In-Book Radio Advertising
Sound Design & Use of Music for Radio Advertising
Cannes Lions International Festival of Creativity 2011
Gold Radio
Craft
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