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Wisconsin Flag

basics
Industry: Public interest & Non-profit
Media:Ambient & Interactive
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
After years of social progress in the United States, the past year has seen a spike in hate crimes and legislation aimed at rolling back personal rights, particularly among the LGBT community. Because of this, the ACLU - the nation's leading civil liberties advocate - is taking on more cases than ever before. It is in this environment that the ACLU wanted to make a statement of solidarity with the LGBT community and garner awareness for its cause. So, the ACLU took to the heart of conservative country, transforming the Wisconsin flag (a state that voted for Trump in the 2016 election) from a steadfast symbol of state pride, to a celebrated salute to gay pride. The updated flag was paraded across Wisconsin during Pride Week, serving as a banner of acceptance, hope and unity for the LGBT community and it's advocates at a time when all are needed most.
BriefExplanation
We took the state flag of Wisconsin - a state that voted for Trump in the last election - and turned it into an unexpected symbol of gay pride. The front of the flag appears as it normally does, with a miner and a sailor flanking a shield. But when you turn to the back, it is revealed that the miner and sailor are actually holding hands. Unlike your typical out-of-home campaign or ad, this two-sided flag provided a unique opportunity. It was an active piece that was paraded, given-away, selfie-d, shared, and ultimately flown proudly throughout the state.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Art Director:
Other credit:Production Manager: Lila Knight
Senior Print Production Manager: Freddie Wise
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Outdoor
Ambient > Displays
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