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Stove

Stove | Smart | BBDO
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basics
Industry: Automotive & Services
Media:Print
Published:Apr., 2017
Market:Germany
Language:German
Style: Minimalism
descriptioncnen
With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
credit
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Other credit:Product: smart fortwo
Campaign name: Full stop
Creative Managing Director: Mirko Stolz, Tobias Grimm
Managing Director: Jens Fauth
Chief Production Officer: Steffen Gentis
Producer Post Production: David Muellenborn
Audio Production House: Studio Funk
Sound Engineer: Andy Schlegel
awards
Cannes Lions International Festival of Creativity 2017
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