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MAGNETIC WORLD

basics
Industry: Culture, Recreation & Sport
Media:Design & Branding
Published:2012
Market:Japan
Style: Minimalism
descriptioncnen
Brief Explanation
In order to accumulate the brand recognition, communication which has the strongest impact and message to the audiences was necessary.

Describe the brief from the client
ad:tech is an interactive advertising and technology conference and exhibition that takes place globally but the event itself and its significance haven’t been fully recognized in Japan yet.

Design Process
Our living space is filled with invisible life-force.
To convey this invisible energy, we chose magnet and iron sand, because they are the most archaic and familiar motifs to visualize energy.
By using these images, we visualized the synergy created by the sessions, and people being attracted by the invisible force.
The sessions have unique themes such as “Synchronization” and “Repulsion.”
We thought that all these energy forces are what make ad:tech attractive.

Results
The event generated over 181% visitors compared to last year’s result.
credit
Brand:
Agency:
Creative Director:
Art Director:
Photography:
Producer:
Director:
Editing:
Sound Design:
Other credit:Arrangement: Toru Midorikawa
awards
Cannes Lions International Festival of Creativity 2013
Gold Design
Small Scale Projections
London International Advertising Awards 2013
Gold Design
Art Direction Campaign
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