NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Call Brussels

Call Brussels | visit.brussels | Air
Download Download JPG | 800x566px
basics
Industry: Transport & Tourism
Media:Outdoor
Market:Belgium
Style: Minimalism
descriptioncnen
Entry Summary
In November 2015, after Brussels was linked to the terrorist attacks in Paris, the international media portrayed Brussels as ‘the capital of terrorism’ and many tourists cancelled their trip. visit.brussels, the Brussels tourism board, wanted to change this negative perception. We activated locals to tell LIVE how life really was in the city at that time.However… something has changed.This campaign was made 2 months before the Brussels bombings on the 22nd of March 2016. visit.brussels decided to keep sharing this as a symbol against terrorism, because we will never give up our values of openness and tolerance.
Brief Explanation
From 7 January to 11 January, we placed different billboards with integrated phones in Brussels: one at the Mont des Arts, one at Place Flagey, and one at the Place Communale in Molenbeek (where some of the Paris attackers lived, including Salah Abdeslam). A bannering campaign was launched on travel websites all over Europe. From a website people from abroad could choose one of the billboards and make free calls to ask people in Brussels an honest answer about what life was really like in the city. Via livestreams people could view the person answering the phone as well as the surrounding area.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Producer:
Director:
Other credit:Agency Producer: Bérengère Lurquin
Graphic Designer: Maxime Douillet
Digital Project Manager: Maxime Van Santen
Communication Manager: Zoé Hutchinson
PR: Whyte
Web agency: Globule Bleu
Head of Digital Production: Greg Pin
awards
Cannes Lions International Festival of Creativity 2016
Shortlist Outdoor
Ambient Experiential & Immersive Digital
Latest Updated
Loading...
Sponsor