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Dream Feeder

Dream Feeder | Baby Dove | Ogilvy
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Industry: Beauty & Health
Media:Print
Style: Minimalism
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Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully imperfect side of motherhood. The resulting 120 photos were showcased in our online gallery of real moms, in OOH, newspaper and social.
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