Maria &Elizabeth
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| Industry: | House, Garden & Pets |
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| EntrySummary 14 European countries allow gay marriage. Not included: Switzerland. In its 25th year, Switzerland’s largest gay association PINK CROSS does not only fight for same sex marriage - but also for the required monetary resources to achieve a political goal like this. OOH was the ideal environment for a provocative campaign to generate awareness and as a result of this also the necessary donations as well as a recognizable public pressure towards the government. All for their cause of finally legalizing gay marriage in Switzerland. BriefExplanation |
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| awards | |
 | Cannes Lions International Festival of Creativity 2018 Shortlist Outdoor Billboards > Not-for-profit / Charity |
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