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Loving "It"

Loving "It" | Burger King | Grabarz & Partner
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basics
Industry: Food
Media:Direct Market
Market:Germany
Style: Minimalism
descriptioncnen
When IT returned to cinemas, Burger King seized the opportunity to troll rival MacDonald's. Right before the credits ran at the German premiere, the brand 'hijacked' two spotlights and projected them onto the screen. The first read: "The moral is: never trust a clown," while the other showed the Burger King logo.
credit
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awards
D&AD 2018
Wood Pencil PR
Creative Use of Media
The One Show 2018
Silver Pencil Print & Outdoor
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
The One Show 2018
Bronze Pencil Direct Marketing
Guerrilla Marketing
The One Show 2018
Merit Cross-Platform
Experiential / Events & Competitions
The One Show 2018
Merit Print & Outdoor
Innovation in Print & Outdoor / Ambient Media
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