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GPS

basics
Industry: Media & Publishing
Media:Radio
Market:Spain
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Other credit:Entrant Company: Y&R MADRID, Spain
General Creative Director, Martín Ostiglia, Young & Rubicam
Head of Art, Jesus Morilla, Young & Rubicam
descriptioncnen
BriefExplanation

Advertising has done much damage to rock music, its normal to hear famous songs in bad commercials, or commercials that change the lyrics of a well known song to sell a product.our client Mariskal Rock Radio is loyal to music, so they have few commercials playing. For that reason we wanted to do a campaign to promote a radio station that plays 12 hours of music without commercial breaks.
ScriptInEnglish

(MUSIC- male vocals, accompanied by a chorus)M:Holly never drove a car with GPS She wanted to cross the great U.S.A. She rented us a car and drove far away. It was a satisfactory experience and she posted on Facebook. She said: “Hey babe, to rent a car with GPS is a fantastic idea” She said: “Hey honey, Renting Cars is on our side” And the clients go… Chorus: GPS GPS GPS IS THE BEST M:RENTINGCARS.COMIs the bestRenting CarsOh yea, sugar honey ANNCR:Advertising has done enough damage to rock music.Mariskal Rock RadioTwelve hours without commercial breaks
awards
Cannes Lions International Festival of Creativity 2017
Gold Radio
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