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| basics | |
| Industry: | Public interest & Non-profit |
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| Media: | |
| Published: | 2012 |
| Market: | Chile |
| descriptioncnen |
| UNICEF is a UN programme providing humanitarian aid to children and mothers at social risk in developing countries. The programme works in cooperative partnerships with national governments. UNICEF understands that keeping children in education is essential in keeping them off the streets. A campaign was designed to drive support for Chilean projects that educate children, working under the idea that a child who is well taught can become a great teacher. The ads were published in ‘El Día’, a major Chilean newspaper. |
| credit | |
| Brand: | |
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| Agency: | |
| Executive Creative Director: | |
| Copywriter: | |
| Art Director: | |
| Illustrator: | |
| Photography: | |
| Other credit: | Other Credits: Silvana Mercado |
| awards | |
 | D&AD 2014 In-Book Crafts for Advertising Photography for Advertising |
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| D&AD 2014 In-Book Outdoor Advertising Poster Advertising Campaigns |
| D&AD 2014 In-Book Press Advertising Press Advertising Campaigns |
 | International ANDY Awards 2014 Silver Out of Home |
 | New York Festival International Advertising Awards 2014 Outdoor |
| New York Festival International Advertising Awards 2014 |
 | The One Show 2014 Merit Newspaper Full Page or Spread - Campaign |
| The One Show 2014 Merit Public Service - Outdoor Outdoor - Campaign |
 | Cannes Lions International Festival of Creativity 2013 Gold Press Public Awareness Messages |
 | London International Advertising Awards 2013 Bronze Print Public Service/Social Welfare Campaign |
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