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Cops

Cops | Volkswagen
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headlinecnen
Small but tough. Polo
basics
Industry: Automotive & Services
Media:Print
Published:Jan. 7, 2003
Market:United Kingdom
Style: Minimalism
descriptioncnen
Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Philosophy/Solution


Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Results


Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
credit
Brand:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Photography:
Typographer:
Account Manager:
Other credit:Account Planner Hannah Wren
Advertising Manager Martina Berg, Achim Glokowski
Worldwide Account Manager Martyn Farmer
International Account Manager Jason Lusty
Planner International José Luis Ramirez
Head of Advertising International Martina Berg
Coordination Advertising International Achim Glokowski
awards
International ANDY Awards 2005
Bronze
Automotive
Cannes Lions International Festival of Creativity 2004
Grand Prix
Other Vehicles, Auto Products & Services
Clio Awards 2004
Gold
Automotive
The One Show 2004
Gold Pencil
Consumer Newspaper Over 600 Lines: Single
EACA Euro Effies 2004
Gold
Automotive
The Creative Circle Awards 2004
Gold
Best Magazine Advertisement
The Creative Circle Awards 2004
Silver
Best Newspaper Advertisement
The Creative Circle Awards 2004
Silver
Best Women's Magazine Advertisement
The Creative Circle Awards 2004
Silver
Best Photography
The Creative Circle Awards 2004
Bronze
Creative Review Honour for Best Art Direction
Eurobest - The European Advertising Festival 2003
Gold
Cars
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