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Pick Up

basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Mar., 2014
Market:United States
Language:English
Style: Minimalism
descriptioncnen
Story
Firestone's lastest campaign marks a big change for the tire and auto care company with stunning cinematography capturing the raw humanity of Americana that only director Lance Acord could master.
In the last spot, “Pick Up” unravels a cinematic :90 second plot-twisting film cleverly edited to tell the story of a young man using his truck to run away with his bride-to-be. The couple runs into obstacles, specifically a standoff with the girl’s parents. Only through daring driving, and dependable tires, can the couple ride off into the sunset. The spot is underscored with the folksy tune of “True Love Will Find You In the End” by Daniel Johnston.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Production Company:
Producer:
Director:
Editing:
Other credit:Senior Music Producer: Chris Clark
Executive Producer: Juan Woodbury
Editorial Assistant: Caleb Hepler, Brandon Porter
Executive Producer: Joni Williamson, Dan Bryant
Finishing Co.: Carbon VFX
Partner/Executive Producer: Frank Devlin
Creative Director: Chris Noellert
Sr. Flame Artist/Online Editor: Pete Mayor
After Effects: Wes Kandel
CG Artist: Matthew Stevens
Assoc. Producer: Nick Vassil
Flame Assistant: Jim Gomez
Sound Co: Another Country
Sound Engineer: John Binder
Sound Producer: Joanna Woods
awards
The Kinsale Shark Awards 2014
Silver Film
Best direction
The Kinsale Shark Awards 2014
Silver Film
Best cinematography
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