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JFKunsilenced

basics
Industry: Media & Publishing
Media:TV & Cinema
Published:Mar., 2018
Market:Ireland
Language:English
Style: Minimalism
descriptioncnen
Execution
The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio. This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering. The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice. Placement : Online Scale : Over 1 billion media impressions Brand relevance : This idea was to help launch the Times ‘Find your voice’ campaign. Touch point : Online, Newspaper, radio, podcast. Materials, style elements, design choices : Not relevant to audio idea Methods and process This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice. Timeline The idea launched in March after months of painstaking sound design.
CampaignDescription
In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech. In 2018, digital craft in the form of sound design & audio technology brought his Unsilenced speech to the attention of over 1 billion people.
credit
Brand:
Agency:
Executive Creative Director:
Design:
Production Company:
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Sound Design:
Post Production:
Other credit:Agency Producer: Al Byrnes
Creative Team: Alan Kelly & Ste Rogers
Director of Marketing: Jill Byrne
CEO: Patrick Hickey
Operations Director: Sally Oldfield
Strategy: Paul Hughes & Kathy Troy
Client: Richard Oakley & Lynne Fraser
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Digital Craft
Innovative Use of Technology
Cannes Lions International Festival of Creativity 2018
Shortlist Digital Craft
Advanced Learning Technologies
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