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Google Home of The Whopper

basics
Industry: Food
Media:Radio
Market:United States
Language:English
Style: Minimalism
descriptioncnen
ScriptInEnglish

V/O:You’re watching a 15 second Burger King ad, which is unfortunately not enough time to explain all of the fresh ingredients in The Whopper sandwich. But I’ve got an idea.Okay Google, what is The Whopper Burger? GOOGLE HOME: According to Wikipedia, The Whopper is a hamburger consisting of a flame-grilled quarter pound beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onions.
EntrySummary

Voice activated devices such as Google Home are gaining adoption within US House-holds, with many keeping these devices in their living rooms near their TVs and computers. These devices are always listening to what is happening around them, which makes them useful for their owners who can ask them to check the weather or search for facts online. Which gave us the idea: what if the audio of our TV spot and online film intentionally activated the Google Home in order to finish the message, effectively turning our :15 second commercial into a :30 that started on TV and ended on the device?
BriefExplanation

The ad begins as a :15 second ad lamenting that its short length isn’t enough time to describe all of the fresh ingredients of The Whopper sandwich. It then makes clear our intention to solve this time crunch: asking Google to tell the viewer about The Whopper through their Google Home device. This search is set off when our talent says into the camera “Okay Google” prompting the device to react to the question “what is The Whopper burger?” Then, any Google Home device within ear shot reads The Whop-per’s Wikipedia entry, and lists its fresh ingredients.
credit
Brand:
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Other credit:Entrant Company: DAVID, Miami, USA
Additional Company: COSMO STREET, New York, USA
Additional Company: BURGER KING, Miami, USA
Global Chief Marketing Officer, Fernando Machado, Burger King
Strategy Director, Jon Carlaw, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Sr. Business Affairs Manager, Barbara Karalis, DAVID Miami
Account Planner, Matías Candia, DAVID Miami
Executive Producer, Jasper Thomlinson, Caviar
Assistant, Habib Semaan, Cosmo Street
Artist & Colorist, Shinya Sato, Cosmo Street
Lead Marketing Communications, Diego Suárez, Burger King
awards
Cannes Lions International Festival of Creativity 2017
Shortlist Radio
Use of Radio & Audio as a Medium
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