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Clever Buoy

Clever Buoy | Optus | M&C Saatchi
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basics
Industry: Public interest & Non-profit
Market:Australia
Style: Minimalism
descriptioncnen
Australia has the most fatal shark attacks in the world. In 2014 the situation was so bad the West Australian Government began culling all large sharks, despite public outrage.
Sharks are known as a keystone species, meaning they are extremely important to keeping the delicate food chain in balance. The removal of even a few from an environment can have devastating affects.
Clever Buoy was born out of a brief to improve the perception of the Optus Network. Since then it has grown into a fully-fledged product that aims to protect humans from sharks and sharks from humans.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Producer:
Other credit:Creative Technologist: James Bush
Design Director: Steve Hanzic
Head of Technical Architecture: Roger Chapman, Ben Cooper
Brand Manager (Client): Andrew Branwhite, Nathan Rosenberg
Project Director: Nadine Frisk
Project Manager: Andrea Darling
Strategic Director: Dan Bye, Justin Graham
awards
D&AD 2016
White Pencil White Pencil
Service Innovations
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