NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Stone Milk

basics
Industry: Culture, Recreation & Sport
Media:TV & Cinema
Market:Brazil
Style: Minimalism
descriptioncnen
CULTURAL CONTEXT: “Getting milk out of a stone” is a Brazilian expression similar to “getting blood out of a stone”, meaning getting a great outcome from adverses situation. A situation everyone who works with creativity is familiar with. The films were designed to tell great stories with minimal resources. With only a simple, b&w animation and a labored audio production, we showed an implosion of a building, a comet hitting the Earth and a medieval battle, showing nothing more than black cubes. An implosion, a comet hitting the Earth, a medieval battle shown with only black cubes and audio.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Illustrator:
Photography:
Design:
Production Company:
Producer:
Director:
Editing:
Other credit:Audio Producer: Antfood, Lou Schmidt, Pablo Homem de Mello, Pedro Botsaris, Tiago Lins, Wilson Brown
Chief Creative Director: Joanna Monteiro
Agency Producer: Charles Nobili, Pedro Lazzuri, João Albertini
Brand Director (Client): Fernando Campos
awards
D&AD 2017
Wood Pencil Graphic Design
Moving Image (Graphic Design)
Latest Updated
Loading...
Sponsor