NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Boot

headlinecnen
A Golf. Just a little bit bigger
basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Jan. 27, 2005
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
Context


Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.

Philosophy/Solution


Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.

Results


Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Producer:
Director:
Editing:
Music:
Other credit:Agency Producer Maggie Blundell
Richard Chambers
Cinematography Patrick Duroux
Editing Company Marshall Street
Special Effects / VFX Alex Lovejoy, Christophe Damiano, MPC
Recording Studio Mad Planet
Actor / Celebrity Gene Kelly
awards
British Arrows 2006
Silver
Cars
British Arrows 2006
Silver
Series
The Creative Circle Awards 2006
Silver
Best Campaign or Series
The Creative Circle Awards 2006
Bronze
Best Use of Dialogue
Eurobest - The European Advertising Festival 2005
Bronze
Cars
Latest Updated
Loading...
Sponsor