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Prometheus Viral 'David'

basics
Industry: Culture, Recreation & Sport
Media:TV & Cinema
Style: Minimalism
descriptioncnen
‘David’ was the second video to be released as part of the online marketing campaign for Ridley Scott’s feature film ‘Prometheus’. In the style of a corporate video, the character of David, as played by Michael Fassbender, is introduced to the world. The aim was to create online awareness for the film by exploring the themes of the film and focusing on a central character. This gave people a chance to explore, share and discuss without spoiling the movie. When ‘David’ went live it was hugely successful, with more than ten million people viewing the spot on the website.
credit
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Other credit:Agency Producer: Maiko Sakurai, Parker Sapp, Jamie Somphanthabansouk, Sheila Iverson Social Media: James Cobo, Amber
awards
D&AD 2013
Yellow Pencil Film Advertising Crafts
Direction for Film Advertising
D&AD 2013
Yellow Pencil Film Advertising Crafts
Production Design for Film Advertising
D&AD 2013
In-Book Film Advertising Crafts
Use of Music for Film
British Arrows 2013
Gold
Best Over 90 Second Web Based Film
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