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Climbing

headlinecnen
You may always trust a chicken brought up in open air.
basics
Industry: Food
Media:TV & Cinema
Published:May 1, 2004
Market:France
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


Set up through four 11 seconds TV commercials relayed in the press by four insertions, the campaign shows people who let their life into the hands of a chicken (a climber ensured by a chicken, a woman who is learning swimming with a chicken as swimming teacher, people who come aboard a plane piloted by a chicken or also a young woman who goes in the back of a big motorbike driven by a chicken and observed by her confident and delighted parents).

Context


The chicken Le Barran, does it remember you something ?
This LABEL ROUGE south-west poultry brand sold in supemarkets decides today to be known by the general public and calls on the advertising agency DDB Paris.
Thus DDB Paris gives the evidence that a big agency can adapt itself to a small adviser and makes a true saga which breaks with the usual codes of the sector.

Philosophy/Solution


A comforting communication which remembers that we can always trust a chicken brought up in open air especially on a market which is in full crisis (avian influenza).
DDB Paris see in the collaboration with Le Barran the occasion of making emerge an impeccable brand in the quality it markets.
The campaign will be occured over 15 days, from the 26 April to 9 May. The commercials will be broadcasted on Internet.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Photography:
Art Buyer:
Account Manager:
Production Company:
Director:
Other credit:Account Director Xavier Mendiola
Agency Producer Jean-Luc Bagur, Alexandra Marik
Advertising Manager Benoît Dubroca
awards
FAB Awards (International Food and Beverage Creative Excellence Awards) 2005
FAB Award
Savoury Foods
Cannes Lions International Festival of Creativity 2004
Silver
Savoury Foods
Eurobest - The European Advertising Festival 2004
Gold
Savoury Foods
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