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Doors

Doors | Pampers | Saatchi & Saatchi
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basics
Industry: House, Garden & Pets
Media:Direct Market
Published:Jan., 2004
Market:Sweden
Language:English
Style: Minimalism
descriptioncnen
SUMMARY
Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libero, while in Greece, Pampers’ leadership share was thought to have reached a level that could not be surpassed. The resulting ‘World of Babies’ campaign brought to life the experience of being a baby for the target mums by literally converting the adult experience of the media they consumed into the equivalent experience for a baby. A cohesive creative and media strategy generated share increases as well as major shifts in Pampers’ ownership of ‘baby stages’ equity in both markets.
credit
Brand:
Agency:
Creative Director:
Art Director:
Photography:
Account Manager:
Other credit:Account Director :Simon Sinclair
Account Planner: Mo Fisher
Advertising Manager:Mathilde Delhourne
awards
EACA Euro Effies 2005
Silver
FMCG Household
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