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This Drive Campaign for Burger King® Leave TracesWill

This Drive Campaign for Burger King® Leave TracesWill | Burger King | Buzzman
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headlinecnen
We know that once in your hands, a BURGER KING® order never lasts long… and that, even after going to Drive.
This is why since August 6, BURGER KING® has been directly addressing those looking forward to its drives through a press and poster campaign.

Who has never cracked when they hit their pack of fries after going to Drive BURGER KING®? Yet we want to wait until we are back home, we tell ourselves that we are not going to crack and then the enticing smell of the order just prepared invades the car … and it is she who pays expenses.

Signed “Welcome to the impatient”, the campaign, composed of 4 visuals, features the passenger compartment of gourmets who could not resist starting their burger or taking fries before arriving home. And impatience leaves traces…

The campaign has been unveiled since August 6, in the automotive press – Auto Moto, Auto Plus, L’Auto Journal, L’Automobile Magazine – and from August 25 on local display in several cities equipped with a Drive BURGER KING® near.
basics
Industry: Catering industry
Media:Print
Published:Aug., 2020
Market:France
Language:English
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Post Production:
Other credit:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Head of Account: Loïc Coelho
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
3D Production: Mécanique Générale
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