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Lurpak Slow Churned Butter

Lurpak Slow Churned Butter | Lurpak | Pearlfisher
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basics
Industry: Food
Media:Design & Branding
Market:United Kingdom
Style: Minimalism
descriptioncnen
We were asked to create a new premium addition for the Lurpak range. It needed to communicate the authenticity, taste and quality of the Lurpack brand in a modern way without it becoming a niche product. ‘Lurpak Slow Churned’ brings to life an ‘everyday premium’ food experience – taking butter out of the fridge and putting it at the centre of the table. The presentation pack – an innovative, fully recyclable brushed aluminium butter dish – allows better interaction with the product and increases retail visibility on shelves that are dominated by plastic.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Design:
Account Supervisor:
Director:
Other credit:Production Director: Shaun Jones
Strategic Director: Rory Fegan
awards
D&AD 2014
In-Book Packaging Design
Structural Design
FAB Awards (International Food and Beverage Creative Excellence Awards) 2014
FABulous Award Packaging Design
Dairy Products
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