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Chasing The Dragon

Chasing The Dragon | Surfshack | 扬罗必凯 | Y&R
下载原始文件 下载原始文件 JPG | 526x701px
基本信息
行业: 公益与非盈利组织
媒体:影视
投放:南非
风格: Minimalism
说明cnen
Synopsis
The “Numbers Gangs” on the Cape Flats are among the most dangerous and violent in the world. The murder rate in this region is one of the highest in the world. It is a place riddled with violence and drugs. If you are born on the Cape Flats as a boy, chances are you will become a gang member. But there are some that make it out.
Strategy
The Cape gangs appeal to young boys need to belong to something. Surfshack provides them an alternative "something" to belong to ... "Chasing The Dragon" is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high.
Relevancy
Chasing The Dragon is a 2 minute film that depicts the plight of young men on the Cape Gangs. "Chasing The Dragon" is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high.
Outcome
55 Million media engagements. Zero $ spent. The story of Surfshack is spreading across the world - just like the healing waves of the ocean.
Execution
Chasing the Dragon is a 2 minute film that depicts the plight of young men on the Cape Gangs. The film is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high.
CampaignDescription
The idea is about the healing power of the ocean and how it can positively affect a child’s development and outlook on life regardless of their situation. Life on the Cape Flats (Cape Town’s infamous Ganglands) is bleak. Generations of oppression, suffering, violence and all that comes with it makes it a place that very few ever get out of. This is a true story about how the timeless art of surfing is helping young children from the Cape Flats find a new alternative to a life of Gangsterisim.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
制作公司:
制片:
导演:
其他职位:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Agency Producer, Justin Fraser, Y&R South Africa
Agency Producer, Ashleigh Hamilton, Y&R South Africa
Cinematographer, Kabeer Schaik, 7Films
Sound Engineer, Craig Ormond, Big Leap Productions
奖项
戛纳国际创意节 2018
入围 娱乐
Online: Non-fiction
戛纳国际创意节 2018
入围 娱乐
Sports for Good
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