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Target - Student

Target - Student | Gun Free | 扬罗必凯 | Y&R
下载原始文件 下载原始文件 JPG | 424x600px
基本信息
行业: 专业与公共服务
媒体:户外
投放:南非
风格: Minimalism
说明cnen
Entry Summary
Guns play a significant role in violence against women in South Africa, with 75% of cases in which a woman is shot and killed involving a legal gun. Most of these murders are committed by an intimate partner at home. Gun Free South Africa (GFSA), a non-profit organisation helping to make South Africa safer by reducing gun violence, needed to inform women of this risk and get them to remove any guns from their home.If your partner owns a gun, you could be the next target. A hard-hitting print and poster campaign visually expresses the danger of owning a gun by turning women into shooting targets. The striking visual and call-to-action drove women to immediately seek help with removing guns from their home.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
美术指导:
设计:
其他职位:Client Service Director: Francoise Van-Rheede
奖项
戛纳国际创意节 2016
入围 户外
Art Direction
最新更新
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