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Coins of Hope

Coins of Hope | Child Focus | These Days
下载原始文件 下载原始文件 JPG | 3506x2478px
基本信息
行业: 公益与非盈利组织
媒体:户外
投放:比利时
风格: Minimalism
说明cnen
BriefExplanation

Text on coin:Belgium – Missing – www.childfocus.be
EntrySummary

In Europe, every two minutes a child is reported missing. Some remain missing for years. Media attention quickly fades away. Child Focus, the Belgian Center for Missing Children, never gives up hope. They do everything it takes to help the families in their search and to get others involved. So we created a daily reminder to make sure missing children are never forgotten: we made 1 million 2 Euro coins with the face of a missing child, instead of that of our king. Every coin also showed the website with all missing children. On international Missing Children’s Day, Child Focus brought the Coins of Hope into circulation.To insure a fast spread across the country, the 1 million coins were randomly divided across banks in Belgium. The supporting campaign encouraged people to spend the coins after sharing a picture with #CoinsofHope.
制作信息
品牌:
广告公司:
创意总监:
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其他职位:Entrant Company: THESE DAYS - WUNDERMAN, Antwerp, Belgium
Media Agency: MEDIACOM, Brussels, BELGIUM
PR Agency: FINN PR, Brussels, BELGIUM
Design Director, Max Heirbaut, THESE DAYS (Wunderman – Y&R)
Chief Strategy Officer, Toon Diependaele, THESE DAYS (Wunderman – Y&R)
Strategy Planner- Brand Analyst, Katleen De Vlieger, THESE DAYS (Wunderman – Y&R)
Strategy Planner , Jef Raeman , THESE DAYS (Wunderman – Y&R)
Digital Strategist, Geerlinde Pevenage, THESE DAYS (Wunderman – Y&R)
3D production, Creative Conspiracy
Content Production , VICE
Sound Engineer, Mathias Lewis, THESE DAYS (Wunderman – Y&R)
Sound Engineer, Eli Sundermann, THESE DAYS (Wunderman – Y&R)
Creative Technologist, Olivier Berger, THESE DAYS (Wunderman – Y&R)
Solution Architect, Stijn Janssens, THESE DAYS (Wunderman – Y&R)
Project Manager, Claudio Capo, THESE DAYS (Wunderman – Y&R)
Performance, Niky Patyn, THESE DAYS (Wunderman – Y&R)
UX Designer , Krisje Verbert, THESE DAYS (Wunderman – Y&R)
Developer, Bram Verdyck
Developer, Veerle Struyf
Developer, Jill Van Reeth
奖项
戛纳国际创意节 2017
铜奖 户外
Small Scale Special Solutions
戛纳国际创意节 2017
入围 户外
Use of Ambient Outdoor
戛纳国际创意节 2017
入围 户外
Integrated Campaign led by Outdoor
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