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King Kong

King Kong | DKSH (Thailand) Ltd. | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 3000x2099px
基本信息
行业: 玩具与游戏
媒体:平面
投放:泰国
风格: Minimalism
说明cnen
EntrySummary
LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential, empowering them to shape their future. The brand believes in pioneering new ways of play beyond the products so that children can explore the endless possibilities of their limitless imagination. To communicate LEGO’s 2018 global master brand, “Building Bigger Thinking”, we created this ad to illustrate the points of view of children with limitless imagination, those who can see beyond the everyday and transform their environment into spectacular fun. We utilize the visual of mundane objects in their household where LEGO plays a key role as a tool that can expand their imagination. LEGO encourages them to develop new ways of thinking about themselves and the world, and help them transform the ordinary into the extraordinary.
BriefExplanation
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2019
木铅笔 平面与户外
Poster Advertising Campaigns
D&AD 2019
入围 平面与户外
Press Advertising Campaigns
戛纳国际创意节 2018
铜奖 户外
Posters > Consumer Durables
戛纳国际创意节 2018
入围 户外
Billboards > Consumer Durables
戛纳国际创意节 2018
入围 印刷与出版
Sectors > Consumer Durables
最新更新
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