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Last Great Malts

基本信息
风格: Minimalism
说明cnen
The recent boom in single malt Scotch whisky market encouraged John Dewar and Sons to release five of their long-awaited single malts, which until now had been preserved for a few locals and those lucky enough to sample direct from the areas where they were crafted. We were asked to create a premium eCRM campaign that would sustain interest and sales. Our unique messaging strategy has seen each of the 5 Malt's - Aultmore - Craigellachie - Aberfeldy - The Deveron - Royal Brackla formally introduced by the overarching Last Great Malts Brand.
制作信息
品牌:
广告公司:
创意总监:
文案:
设计:
客户主管:
客户经理:
其他职位:Creative Partner: Laura Jordan Bambach
Business Director: Polly Dedman
Connections Planner: Anna-Lucy Terry
Global Digital Marketing Manager: Helen Weeks
Global Marketing Manager: Stephen Marshall
Planning Director: Kenny Nicholson
Strategy Partner: Nick Emmel
奖项
D&AD 2016
木铅笔 设计文案
Writing for Branding Schemes
最新更新
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