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Breathe

基本信息
行业: 公益与非盈利组织
媒体:影视
语言:英语
风格: Minimalism
说明cnen
To encourage people to protect our oceans and highlight that 'the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing

Context


Breif: Communicate that "half the oxygen we need to breathe comes from our oceans" and encourage people to protect our oceans by signing up to become and "Ocean Defender"

Philosophy/Solution


Match the movements of the tides with the sound of human breathing to highlight that the oceans produce 50% of our oxygen, and that they are a living thing that keeps us and our planet alive. The message concludes with a link to a Greenpeace site to recruit "Ocean Defenders".

Results


125,000 new ocean Defenders. Multiple unsolicited posts on Youtube and other blogs allowing campaign to create its own reach.
制作信息
品牌:
创意总监:
文案:
其他职位:Agency Producer Corey Esse, Jodie Hari
奖项
The IAA Socially Responsible Communications (SRC) Award 2008
铜奖
Film Environment
戛纳国际创意节 2007
铜奖
Public Awareness Messages
纽约国际广告节 2007
金奖
Direct Response
纽约国际广告节 2007
金奖
Environmental Issues
纽约国际广告节 2007
金奖
Cinema Commercials
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