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Master Chick

Master Chick | 肯德基 | KFC | Brilliant & Million
下载原始文件 下载原始文件 JPG | 3000x2121px
基本信息
行业: 食品
媒体:网络
时间:2020年4月
投放:泰国
语言:泰文
风格: Minimalism
说明cnen
Problem:

The outbreak of Covid-19 pandemic results to the global health and economic crisis.

It leads to changes in consumer behavior especially in terms of eating out.

With many consumers shifting to delivery services or home cooking methods.



Challenge:

Our challenge was to draw attention by creating excitement or differentiating from our competitors.

Making KFC the top of mind when ordering.

Also offering a wide variety of menus to offset the boredom that can be created

in terms of ordering the same set or promotion repeatedly.



Solution:

We introduce, Master Chick.

The campaign that leverages off KFC sets and deals to create a wide variety of unique menus.

Resulting in immense online conversation, action and lead to higher sale for client and

We offered The KFC Masterchick cookbook that can be downloaded online as PDF version.



Results:

More than 15M of consumers were aware of this campaign:

600,000+ engagement earned

8,000 downloads for KFC Cookbook

Twitter Trending Performance: #4 in Thailand & #18 Worldwide

Driving online sales by 15% during the month of the campaign launch

which also happened during the peak of the covid pandemic.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
插画:
设计:
客户主管:
其他职位:Chief Executive Officer: Sorada Sonprasit
Creative Group Head: Thapakorn Chandee
Designer Group Head: Lerpong Limpiviriyajit
Head of Multimedia Designer: Yuttana Chaiwat
Head of Strategy: Vibhu Harnvarakiat
Digital Strategist: Kan Tanarattananon
Social Management: Chutima Huabkhunthod
Social Management: Jarinporn Buathong
Social Management: Pailin Hongsakul
Agency Partner: Publicis One Thailand
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