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基本信息
行业:	视听与电子产品
媒体:	平面
投放:	巴西
风格:	Minimalism

说明cnen

Entry Summary There are 13 million illiterate people in Brazil. Many leave isolated cities with no access to phones, let alone cell phones or the Internet, in search of jobs in the big cities. The only way to keep in touch with their families is through letters. This situation gave rise to a service at bus stations – the “letter writers” who charge a fee to write missives for them – which was even portrayed in the film Central Station, nominated for an Oscar in 1999.

制作信息
品牌:	惠普
广告公司:	天联 (巴西 圣保罗)
首席创意官:	Luiz Sanches
执行创意总监:	Bruno Prosperi
创意总监:	Pernil Andre Gola Marcelo Nogueira Benjamin Yung Jr.
文案:	Daniel Oksenberg
美术指导:	Luciano Lincoln Tiago Padilia Nando Sperb
摄影:	Gabriel Bianchini Jose Cabaco Ale Charro Samuel Costa
客户主管:	Thamy Alegria Juliana Janot
客户经理:	Stéffano Coelho
制作公司:	Bando Studio
制片:	Fernanda Costa Amiten Panzera Marcela Sutter
导演:	Leandro HBL Gui Tensol
摄影指导:	Vagner Jabour
剪辑:	Lucas Rangel
音效设计:	Satelite Audio
后期制作:	Mosh Post Bleach Filmes Ruda Cordaro
其他职位:	Head of Marketing LATAM: Eduardo Portillo Graphic Producer: José Roberto Bezerra Technology Director: Eduardo Brucshi Cardoso Digital Creative Director: Luciana Haguiara Graphic Producer: Anderson Teixeira Head of Marketing AMS: Shuchi Sarkar Graphic Producer: Liverson Costa Santos UX Designer: Caroline Kayatt Media Supervisor: Fernanda Maia Project Manager: Mayra de Souza Otsuka Digital Production: The Goodfellas Graphic Producer: Fred de Oliveira Printing Marketing Brasil: Nara Marques Assistant Director: Nico Matteis Digital Creative Director: Pedro Burneiko Content Director: Chris Mello Reviser: Marco Bortolazzo Reviser: Eliana Pavan Accounts Vice President: Filipe Bartholomeu Creative Technologist: Renato Jun Okida PR Assistant: Tiara Vaz

奖项
	戛纳国际创意节 2016 入围 户外 Photography