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Always #LikeAGirl

基本信息
行业: 美容与健康
媒体:影视
时间:2014年6月26日
投放:加拿大
语言:英语
风格: Minimalism
说明cnen
Brief Explanation
We filmed a social experiment asking adults and young girls to do things ‘Like A Girl’ to expose how the phrase is a pervasive, commonly used insult that affects a girl’s confidence; especially during puberty, when they experience a dramatic confidence drop.We hypothesized that when we asked adults to do things “’Like A Girl’, they would prance around comically, and that even women would mock themselves without thinking twice about it, because the idea was so commonly accepted. In contrast, we believed that young pre-pubescent girls, who are less socially aware than adults of the negative meaning, would respond uninhibited, confident and give it their all. The film proves the hypothesis and spotlights the cultural issue through provocative discussion, self-realization and an ultimate reclaiming of the phrase. To spark social change, the film then asks girls to share the amazing things they do #LikeAGirl on Twitter and other social media to combat this age-old gender prejudice.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
制片:
导演:
剪辑:
其他职位:Digital Creative Director: Milos Obradovic
Brand Planners: Karuna Rawal, Anna Coscia and Rachel Darville
Digital Planner: Laura Jones
Account Lead: Annette Sally,
Account Management: Heidi Philip , Gaia Gilardini, Sandy Kolkey, Lisa Bamber, Susan Lulich, Shaina Holtz, Matteo Carcassola
Participation Director: Jake Bruene
Media Agency: SMG
PR Agency: MSL​
Senior Vice President/Global Client Engagement Director: Carolyn Samuel
Vice President: Heather Dewald
Media Team: Jessica Spano, Jenifer Slaw, Suzanne Lyons
Vice President: Louise Thatch
SVP/Global Digital/Social Strategy Director: Matt Dickman
various: AJ Hassan, Adine Becker, Milos Obradovic, Angel Capobianco, Hmi Hmi Gibbs, Nick
SVP, Planning & Analytics: Allan Dib
Senior Vice President: Amy Smith
Account Associate: Elizabeth Antonelli
Senior Vice President: Jennifer Butler
Senior Vice President: Nicole Scull
Assistant Account Executive: Sarah List
Account Associate: Sydney Slater
奖项
戛纳国际创意节 2015
金奖 影视
Viral Film
D&AD 2015
石墨铅笔 Branded Film Content & Entertainment
Branded Film Content & Entertainment - Online
D&AD 2015
石墨铅笔 直效
Direct Response/Film Advertising
D&AD 2015
石墨铅笔 广告文案
Writing for Film Advertising
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