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Cat Herders

文案cnen
EDS solved.
基本信息
行业: 网站及服务
媒体:影视
时间:2000年1月30日
投放:美国
风格: Minimalism
说明cnen
Several cowboys describe why they have selected the profession like cat herding. Telling stories of how hard it is but how they do not regret their choice. Thousands of cats running across the prarie describe the complexity of running an e-business.

Philosophy/Solution


EDS' first-ever Super Bowl ad brings to life the expression "like herding cats" - a phrase often used in technology circles to describe the difficulty of managing the seemingly unmanageable.
In short, the commercial creatively demonstrates the enormous challenge EDS, the worldwide leader in information technology services, meets every day in making the chaos of changing technology work for its clients.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
制片:
导演:
音乐:
其他职位:Director John O'Hagan
Director of Photography Olivier Cocaul
Agency Producer Marty Wetherall
Editing Company Filmcore
Recording Studio Asche & Spencer
奖项
克里奥奖 2001
铜奖
Banking/Financial
戛纳国际创意节 2000
银奖
Business Equipment & Services
Effie USA
银奖
National TV Single, Corporate Image
最新更新
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