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Portraits Completed

Portraits Completed | Kiwi | 奥美 | Ogilvy
下载原始文件 下载原始文件 JPG | 4000x2800px
基本信息
行业: 家居与日用品
媒体:互动
投放:美国
风格: Minimalism
说明cnen
BriefExplanation


EntrySummary

Portraits Completed was also an outdoor campaign that supported the main event and elicited further engagement for consumers. We utilized interactive bus shelters near famous Art Institutions to recreate a full Museum experience. We offered passers-by a second chance to try our guided audio tour of the artwork going to kiwiportraits.com where they could find a more entertaining version of the classic - and often-dry - museum audio tour. Each spot educated the viewer about the painting and the artist, but with a dose of humor and a dab of KIWI®.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2017
入围 户外
Integrated Campaign led by Outdoor
最新更新
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