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PegasusLife Advertising

PegasusLife Advertising | Pegasus Life | Smith Dawson
下载原始文件 下载原始文件 JPG | 1520x2400px
基本信息
风格: Minimalism
说明cnen
PegasusLife is reinventing the category of retirement property in the UK.
Inspired by the long copy ads of the 1950s and 60s, this campaign sets out to challenge commonly held perceptions about property developers, capturing the passion, thoughtfulness and humanity behind PegasusLife's work.
Each story focuses on a detail in the natural world – a tree, a park, a splash of water – and shows how these details have inspired PegasusLife’s thinking. The structure of the stories traces how an initial fascination with a small detail or object feeds into the larger philosophy behind the company.
制作信息
品牌:
广告公司:
创意总监:
文案:
插画:
设计:
其他职位:Branding Agency: Smith Dawson
Strategic Director: Lou Dawson
奖项
D&AD 2016
木铅笔 设计文案
Writing for Printed Materials & Graphic Communications
最新更新
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