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Forever Young

Forever Young | Posten | Åkestam Holst
下载原始文件 下载原始文件 JPG | 1400x990px
基本信息
行业: 专业与公共服务
媒体:互动
投放:瑞典
风格: Minimalism
说明cnen
Brief Explanation:
Brief: An increasing part of Posten's business is to handle the postings of parcels, thanks to the e-shopping. Show people that the Swedish Post can help everyone to e-shop, including elderly people. Media budget: zero. Solution: 72 year-old Bo Brundin will buy his youth back on the Internet by re-creating his bachelors’ den from the sixties in NYC. All he has is an original picture and the memories from the best time of his life. The Swedish Postal Service helped Bo with everything from digital presence planning and strategic marketing tips, to logistics and establishment of website. Bo recorded film clips with his own webcam... Results: - The website had more than 1,2 million visits (population in Sweden is 9 million). - The campaign was covered by some of Sweden's largest daily newspapers and national TV-channels, creating attention in media worth 9,5 times more than production costs (agency fees included). - Time spent on the internet, have increased by 44 percent, for the age group 66-76. Experts also claim a growth of 100 million euros in Swedishe-trade for the last 12 months. - The campaign ended earlier than expected, thanks to the massive support from the public, helping Bo to buy his youth back.
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其他职位:Web production: From Stockholm With Love
Production Services: Henrik Adenskog
Public Relatons: Claes Delin
Public Relatons: Kollektivet Livet
链接:http://ourwork.se/forever_young2/
奖项
戛纳国际创意节 2010
铜奖 网络
Viral Advertising/Viral Marketing
Eurobest - The European Advertising Festival 2010
铜奖 直效
Financial Services & Commercial Public Services
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