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Homes Within Homes

基本信息
行业: 专业与公共服务
媒体:影视
时间:2011年1月
投放:英国
语言:英语
风格: Minimalism
说明cnen
Brief Explanation
The ad is all about ‘homes within homes’. We see real people living in real houses enjoying the benefits and emotions of having TalkTalk phone and broadband. They are enviously observed by animated characters that come to life within their smaller homes. The mood of the film then changes and becomes more joyful as we revisit all of the animated characters who now have TalkTalk. Their homes are now brighter places to be as they are able to surf and chat. Set against the soundtrack of Unchained Melody, the ad celebrates the emotional role TalkTalk plays in their customers’ lives.

TalkTalk provides phone and broadband services into residential homes. It helps keep people connected to each other in a number of ways through email, Skype calls and telephone conversation. This commercial focuses on a number of homes where TalkTalk isn't available, and brings to life the emotions of longing and loneliness that the characters who live there have. We then introduce TalkTalk into these unconnected homes, and we see the emotional benefit that TalkTalk brings its customers.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户经理:
客户企划:
制作公司:
制片:
导演:
摄影指导:
摄像师:
剪辑:
音乐:
音效设计:
后期制作:
动画:
其他职位:Visual Effects Company: Glassworks
Arrangement: Sam Ashwell @ 750 Mph
Production Designer: Kem White
Creative: Wayne Collier, Matt Collier, CHI
Production Manager: Kate Wynborne, Stink
奖项
戛纳国际创意节 2012
铜奖 影视制作
Art Direction
克里奥奖 2012
金奖 影视
Animation
克里奥奖 2012
银奖 影视
Direction
D&AD 2012
黄铅笔 影视广告制作
Production Design for Film Advertising
D&AD 2012
年鉴奖 影视广告制作
Special Effects for Film Advertising
D&AD 2012
年鉴奖 影视广告制作
Direction for Film Advertising
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