注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Space to Create

Space to Create | Mayor's Fund for Los Angeles | 72andSunny
下载原始文件 下载原始文件 JPG | 2048x1325px
基本信息
行业: 专业与公共服务
媒体:网络
风格: Minimalism
说明cnen
EntrySummary
In recent years, Los Angeles has undergone a creative renaissance—art, music, food, fashion and tech are booming. Today, one in six jobs in LA are part of the creative economy, and more manufacturing muscle than anywhere else in the US. LA was fast becoming the new creative capital of the world, and it was time to claim this identity. We partnered with Los Angeles Mayor, Eric Garcetti, and The Mayor's Fund for Los Angeles to create a new and cohesive brand for the City of Los Angeles that represents and captures our unparalleled creativity and diversity, while raising money to support our creative community. This innovative approach to civic branding goes beyond creating a city logo, igniting culture while fueling the city’s economy and creative spirit. It gave the creative community of Los Angeles a badge of honor that could be worn with pride and shared with the world.
BriefExplanation
“Space to Create” taps into the creative consciousness of Los Angeles. The film travels through a sprawling mosaic of the people, places, and things that represent LA’s modern creative spirit. The film features 50+ LA-based creative icons such as musician Kendrick Lamar, who also created the film’s backing track, "Humble"; chef Roy Choi; architect Frank Gehry; jewelry designer Maya Brenner; artist and activist Shepard Fairey; LA Philharmonic conductor Gustavo Dudamel; among others. Throughout the film, a new logo for LA is front and center. The negative space between the letters L and A in the logo expands and contracts with the visuals acting as a dynamic platform to frame and elevate LA’s creative culture.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 影视
Online > Travel
戛纳国际创意节 2018
入围 工业制作
Art Direction > Brand & Communications Design
最新更新
加载中...
赞助商