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All Eyes on the S4

基本信息
行业: 专业与公共服务
媒体:互动
投放:德国
风格: Minimalism
说明cnen
Creative Execution:
We placed the Samsung S4 inside a special CLP billboard in busy hotspots and invited people to stare at the phone for 60 minutes to win it. During the 60 minutes players were challenged by a number of outrageous distractions From police dogs and renegade motor cyclists to arguing couples and hot dog dealers on fire - a series of professional actors doing their utmost to create a scene and steal the attention away from the new S4. Even local celebrities such as Miss Switzerland and a heavyweight boxer arrived to try to distract the people trying to focus on the phone.

• 4,1 million views, 19,582 likes and 139,577 shares of Youtube video
• Youtube video featured on Reddit.com front page.
• ranked #5 on the Global Viral Video Chart 2013 (cw 23)
• Swisscom’s Channel moves from position #12 to #2 in Swiss Youtube ranking
• 1,5 million views of the event live stream
• 160,000 interactions on the microsite
• over 12 Million Ad Impressions in Switzerland
• 1 in every 3 Swiss people reached
Samsung Galaxy S4 reaches 'Bestseller' Status in Swisscom store.
The staring competition toured to a further 3 cities in Switzerland: Lausanne, Bern and Luzern.

In Switzerland, the nation’s almost 8 million inhabitants are divided into 4 major languages: French, German, Italian and Romansch – 4 regions with regional media formats. To reach the nation in a traditional way you need to be dubbed or subtitled in 4 different languages. This makes the web a particularly effective medium to reach the masses in one shot. Switzerland’s online users account for more than 85% of the population and 50% of Swiss people use smartphones.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
美术指导:
摄影:
客户主管:
客户经理:
客户企划:
制片:
导演:
其他职位:Digital Producer: Perfect Fools
奖项
戛纳国际创意节 2014
银奖 网络
Other Consumer Products (Including Durable Goods)
戛纳国际创意节 2014
银奖 网络
Installation/Exhibit (including use of interactive screens)
戛纳国际创意节 2014
铜奖 直效
Ambient Media: large scale
戛纳国际创意节 2014
铜奖 户外
Interactive Outdoor Experiences
Golden Award of Montreux 2014
金奖章 创意媒体应用
Best Use Of Ambient Media
Golden Award of Montreux 2014
金奖章 活动/赞助
Consumer / Public Events
纽约国际广告节 2014
三等奖 Branded Entertainment
Interactive Tools
纽约国际广告节 2014
三等奖 数字
Billboards
纽约国际广告节 2014
三等奖 户外
Video
The One Show 2014
优秀奖 体验性广告
Events and Competitions
Mobius Awards 2013
大奖 内容营销/娱乐营销
Branded Content / Entertainment
Mobius Awards 2013
Mobius 内容营销/娱乐营销
Consumer Electronics
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