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Nike Speed

Nike Speed | 耐克 | Nike | Cossette
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 糖果与零食
媒体:互动
投放:加拿大
语言:英语
风格: Minimalism
说明cnen
A simple execution that plays off the creative, stands out in a cluttered environment and brings the idea of speed to life.
Unavoidable!
The reader must remove the band from the centre of the double page spread to access the rest of the magazine. At the same time it cuts through the clutter and takes the reader directly to the ad.

Interactive.
The band interactes with the creative by demonstrating the concept of speed. The reader truly becomes faster than they think.

Relevant.
Helps bring the Red Line; the main visual element of the campaign to life.
The case won Gold for Magazines at the 2004 Canadian Media Innovation Awards.
制作信息
品牌:
广告公司:
其他职位:Media Planner :Fiona Lees
Media Supervisor :Shauna Chan
奖项
戛纳国际创意节 2005

Best use of Mixed Media
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