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Netto - Easter Surprise

基本信息
行业: 零售与分销
媒体:影视
投放:德国
风格: Minimalism
说明cnen
MediaSpend
Our film is a complex coming-of-age story compressed in just under 2 minutes.That meant for us: it was not any dialogue carrying the weight of the action. Instead the music took the center stage. To underline our hero’s emotional journey we chose an imperfect, innocent and vulnerable children’s voice, singing about questioning yourself in the light of other people’s judgement. It was supposed to feel like a little child in a schoolplay, perfoming in front of the whole school – with a trembling voice and insecurity in its eyes that felt just as vulnerable as our hero. With that in mind we composed our original track and recorded with a live string section.The result was a song that „calmed“ the edit where needed and added drama when required. It got a big response from the audience right from day one and became one of the main reasons of our success.
EntrySummary
Literally everybody in Germany knows the easter bunny: a rabbit that brings colored eggs on easter and hides them in your garden. The weird thing is, though: nobody knows any background for this. Who is this bunny? Why does he do that? It’s a big part of German and European culture. And oddly enough, it’s been a mystery for many centuries. That’s why in our film we finally reveal the origin story of the easter bunny. A touching coming-of-age-piece that talks to children as much as it reaches adults – and the child in all of us.
BriefExplanation
We reveal the origins of the Easter bunny, as a hare and a hen fall in love at a party in the woods, get married, and give birth to a special rabbit that lays eggs. We see him grow up in a loving environment, only to be mocked and bullied at school by other children, because he looks like a rabbit, but does something only chickens do: laying eggs. Feeling alone and outcast, he decides to run away and meets a human girl in the forest. He then takes the human world by storm and becomes a star, ultimately known as the easter bunny. Despite his fame and success, he feels lonely without his family. So he returns home on easter, as he realizes that nothing is compared to the warmth of family.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 影视制作
Use of Original Music
克里奥奖 2018
入围 影视技术
Animation
The One Show 2018
优秀奖 品牌娱乐
Broadcast / Short Form - Single
The One Show 2018
优秀奖 设计
Moving Image / Single
The One Show 2018
优秀奖 设计
Craft / Animation - Single or Series
The One Show 2018
优秀奖 影视制作
Craft - Animation / Single
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